The DND Rule
Content: One book I have enjoyed using as a reference is Likeable Social Media by Dave Kerpen, CEO of Likeable Media. In his book, he defines the Do-Not-Delete Rule. He states, "the do-not-delete (DND)...
View ArticleDoes Your Department Take the 'Social' Out of Social Media?
Content: It's easy to get so overwhelmed with the communications tasks of a department, such as writing, pushing content out, and posting online, that we start to treat social media the same as...
View ArticleSharpen Your Social Media Savvy in 60 Minutes per Week… Or Shorter
Content: Using Social Media to Sustain and Strengthen Your Program RelationshipsSocial media interaction and engagement is about more than the tactics or tools. Experts agree that one of the most...
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Quora: How Ashton Kutcher, Joi Ito, and Drew Houston Respond
Content: Ashton Kutcher and Joi ItoJobs, the movie about Steve Jobs, hits theaters today. People are wondering how well Ashton Kutcher plays the lead role, and this question showed up on Quora:"How did...
View ArticleValidation as Part of Social Media Customer Service
Content: While many universities and their departments jump right into broadcasting their message via social, many pause before starting to use social networks for customer service. They know it will...
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